Author

Shanelle Mullin

Shanelle Mullin works on growth, experimentation, and conversion rate optimization at Shopify.

Illustration of a hummingbird landing on a hand holding a flower from a computer screen, representing how your value proposition needs to appeal to your target customer

Entrepreneurship

How To Write a Compelling Value Proposition: 5 Examples (2025)

21 Nov 2024

a computer with a and b on screen representing a/b testing

Conversion

What Is A/B Testing: How To Do It and Practical Examples

22 Jul 2024

Illustration of a person climbing a wall made from the letters of the word “Google” representing the SEO process.

Marketing

The Industry Leading Ecommerce SEO Guide (2024)

10 Nov 2023

Brand

How To Test Product Images: 6 Photography A/B Tests To Run

22 May 2023

Conversion

How To Find and Plug Your Sales Funnel Leaks

16 Jan 2023

Conversion

Emotional Persuasion: The Key to Getting People To Do What You Want

11 Jan 2023

Conversion

Persuasion Psychology: What It Is and How It Works

13 Dec 2022

Conversion

14 Useful Persuasion Techniques to Improve Sales

07 Dec 2022

Conversion

CRO and Growth: Top Conversion Rate Optimization Tips From 19 Experts

19 Jul 2022

Conversion

What Is Cognitive Bias? Types and Business Examples

07 Jul 2022

Conversion

The Beginner's Guide to Using Shopify Reports and Analytics

21 Apr 2022

Conversion

The Science of Decision-Making: How Your Customers Decide What to Buy

17 Apr 2018

Founder Stories

Launching a Successful Brand: How Panacea Made Over $16,000 in 30 Days

31 Jan 2018

Sell Online

How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify

02 Oct 2017

Conversion

5 Google Analytics Segments (and How To Use Them To Increase Revenue)

24 Jul 2017

Conversion

9 Google Analytics Custom Reports by the Experts (and How To Use Them)

03 Jul 2017

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