Shopify vs. Shopware
Customers shop where commerce moves faster
Shopify's market leadership, commerce innovation, dependable performance, cost efficiency, and enhanced usability are unmatched.
Hundreds of brands have made the switch from Shopware to Shopify
Brands are choosing Shopify over Shopware to maximize return on their commerce investments, expand their business, and tap into new revenue streams.
Trusted industry leader
Engineered for commerce excellence
Our team of thousands of engineers is 100% focused on delivering best-in-class commerce solutions for brands and customers around the world. Plus, we have invested $1.7 billion in R&D in 2023 alone. This ensures Shopify remains leading in product quality and innovation—and that the innovative power brands deserve never wanes.
Shopify Editions
Product updates that make commerce more intuitive, more powerful, and more unified.
With hundreds of new product updates annually—from tools to reach and retain customers to new opportunities to sell your products on multiple social channels—we’re here to help you succeed. You can check out our comprehensive list of everything we’ve built in Shopify through Shopify Editions.
*As of March 2024
Partner ecosystem*
Our network of 2,800+ vs Shopware’s 1,600+ partners is second to none.
App ecosystem*
Shopify’s app ecosystem helps brands do more with less developments.
Employees**
Shopify has the power to help brands grow in the long-term.
Merchants†
Merchants worldwide trust Shopify with their business.
*App and partner count as of Aug 20, 2024. Sources are based on Shopware partner and app directory, and Shopify app and partner directory (including Plus Partners and non-Plus Service Partners).
**According to the Shopware company profile on Kununu and Shopify’s website as of Aug 20 2024.
†Merchant counts as of Aug 20, 2024. Numbers are obtained from Shopify’s website and Shopware ecommerce data from Storeleads.
Greater ROI
More value for your money
Shopify excels in reducing costs. But that’s only half the story: Shopify’s powerful unified commerce solutions enable new ways of generating revenue and help brands to get more from their commercial investments.
REVENUE EXPANSION
Unlock new revenue streams
Shopify’s unified commerce solutions for DTC, B2B, and Retail come with built-in features designed to cultivate new sources of revenue and propel your business growth. On Shopware, simply maintaining your business can require considerable expertise, time, and developer capacity. Our revenue expansion tools range from easy internalization across more than 150 markets to native integrations with Google, Meta, Pinterest, YouTube, and TikTok —so that you can empower your teams to innovate without going into technical debt.
After switching to Shopify, Pullup & Dip saw:
349%
Increase in conversion rate
48%
Increase in conversion rate
50%
Decrease in bounce rate
ACCELERATED REVENUE
Boost revenue, not complexity
Shopify's platform and services are designed to achieve best-in-class conversion and customer retention rates at every stage of your business. Our dashboard gives you access to key business metrics and customizable data models, allowing you to determine business efficiency and opportunities to grow revenue. Shopware, however, has limited native functionality which can leave merchants reliant on additional server capacity as traffic increases, as well as plugins to tap into new and more profitable revenue streams. Excessive complexity and slow performance can hold your brand back, drain precious resources, and ultimately impede growth. Make the most of your commerce investment by using Shopify products:
50%
Convert up to 50% better than guest checkout with Shop Pay, outpacing other accelerated checkouts by at least 10%.*
20%
Higher average order value with custom promotions through Shopify Functions.
4x
Checkout 4x faster in comparison to a guest checkout with Shop Pay.*
36%
Shopify's overall conversion rate outpaces the competition by up to 36% and by an average of 15%.*
*Based on an external study completed with a Big Three global management consulting firm in April 2023.
33%
Better TCO on Shopify than the competition, on average.
Compared to Shopify, our competitors have:
30%
higher platform costs than Shopify’s, on average.
23%
higher operating costs than Shopify’s, on average.
49%
higher implementation costs than Shopify’s, on average.
58%
longer time to set up and launch a new storefront without Shopify, on average.
*According to research commissioned by Shopify from a leading independent consulting firm to study TCO across major platforms in North America and understand Shopify’s relative positioning based on objective research methods. Major platforms include Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, and BigCommerce.
Ease of use
Amplified impact, without complexity
A well-designed commerce platform should enhance user effectiveness, both in technical and business terms, and operate without interference. Shopify gives brands a comprehensive and continuously evolved feature set, whereas Shopware requires additional plugins and developers to access many functionalities.
1.2x
faster site speed compared to Shopware on average.
2.3x
faster server speed compared to Shopware on average.
37%
less time needed to set up and launch a new storefront on Shopify compared to the competitor, on average.*
99.99%
Shopify’s average uptime ensures that online stores are always accessible to customers.
*According to research commissioned by Shopify from a leading independent consulting firm to study TCO across major platforms in North America and understand Shopify’s relative positioning based on objective research methods. Major platforms include Adobe Commerce, Salesforce Commerce Cloud, WooCommerce and BigCommerce
Analyst validation
The experts choose Shopify
GARTNER® MAGIC QUADRANT™
Shopify named as a Leader in the 2023 Gartner® Magic Quadrant™
Shopify was named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Commerce, recognized for our consolidated offering, upmarket focus, and speed of innovation. We were also identified as the platform with the highest ability to execute.
August 21, 2023
IDC MARKETSCAPE
Recognized as a Leader in IDC MarketScape—twice
Shopify was named a Leader in the 2024 IDC MarketScape: Worldwide B2C Digital Commerce Platforms, particularly recognized for our large ecosystem of partners and developers, better TCO, rapid standup time, and platform-based approach to AI. In the 2024 MarketScape: Worldwide Enterprise B2C Digital Commerce, IDC also named Shopify a Leader.
FORRESTER WAVE™
Highest possible scores in Innovation, Market Presence, and more
Shopify was recognized as a Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B Vendor Assessment, with the highest possible scores in Innovation, Market Presence, Partner Ecosystem, and more.
May 6, 2024
FORRESTER WAVE™
Highest possible scores in Innovation, Market Presence, and more
Shopify was recognized as a Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B Vendor Assessment, with the highest possible scores in Innovation, Market Presence, Partner Ecosystem, and more.
May 6, 2024
Migration partners
Migration made easy with the largest partner ecosystem
Shopify Partners provide you with all the support you need when making the switch from Shopware to Shopify. We have more partners than any competitor—many of them specialize in helping Shopware customers migrate to Shopify.
10,000+
App and technology partners
100+
Shopify Plus Certified App Partners
Featured Shopware migration partners
SHOPIFY VS. Shopware
Want better results? Switch to Shopify.
From increasing ROI to constant innovation, customers and analysts agree that Shopify’s the leading choice.